Great work speaks for itself. Until it comes time to win new clients.
Frame for Change works with consultants and service providers to create videos that communicate value and sales systems that turn conversations into clients.
Melbourne • 10+ Years Experience • Strategic Video + Sales Systems
•
Dream it
Melbourne • 10+ Years Experience • Strategic Video + Sales Systems • Dream it
Our content is created after deep strategic diagnosis of the business challenge. Not just a mentality of "make me a video"— we'll always diagnose first "here's your actual communication problem, and here's how we solve it."
Want to see the full stories behind these projects?
The Approach
Every business is different. Before jumping into production, we take time to understand your world—what you do, who you're trying to reach, and what's making it hard to connect with them.
What You'll Receive
✓ Strategic discovery and clear direction
✓ Professionally produced video
✓ Practical guidance for deployment
✓ Ongoing support as you use it
We start with a discovery session covering:
Who you're trying to reach and what objections they have
Where your current messaging is falling short
How video fits into your broader process
What's realistic for your business right now
You'll walk away with clarity on the real problem, even before discussing solutions.
Understand
With a clear understanding of what needs to be said, production begins. Working with a professional crew, we'll capture your message in a way that feels authentic while communicating clearly to your audience.
Create
You get guidance on how to use the video effectively:
Where it goes in your process
How to share it with different people
What to say in follow-up conversations
Simple systems that support ongoing outreach
Support
Who is this for?
Frame for Change works with consultants and service providers who are great at what they do but find it hard to communicate that clearly.
This might be you if:
Your expertise doesn't translate easily
You know your work has value, but explaining it to someone outside your field? That's where it gets tricky. Prospects nod along, but you're not sure they really get it.
Decision cycles feel endless
Months go by. Revenue stays unpredictable. You're not sure whether to follow up again or if you're being pushy.
You're competing on price more than you'd like
Conversations keep coming back to cost instead of the outcomes you create.
Marketing happens when you have time
You're handling it yourself between client work, or someone on your team does what they can with no real strategy or consistency.
You can make decisions independently
When something makes sense for your business, you can move forward without lengthy approval processes.
Common clients include:
Consultants, small service providers, technical experts, and purpose-driven businesses across sustainability, digital transformation, NDIS, manufacturing, cybersecurity, allied health, and professional services.
The common thread: Great at delivery, struggle with communication.
Frame for Change came from watching brilliant businesses struggle to communicate their value. Most don't have a delivery problem—they have a communication problem.
The approach combines strategic diagnosis, video production, and practical support. Strategy and execution have to work together.
Our Story
Don’t Just Listen To Us
FAQ’s
ABOUT THE PROCESS
-
From initial discovery call to completed video and sales systems: typically 4-8 weeks.
Here's the breakdown:
Discovery session: 1-2 weeks to schedule and complete
Strategic diagnosis and prescription: 1 week
Video production (scripting, shooting, editing): 2-3 weeks
Sales systems development: Runs parallel, continues as you deploy
Rush timelines are possible for an additional fee if you have specific deadlines.
-
The discovery session is a 60-90 minute strategic consultation where your communication and sales challenges get diagnosed.
Questions covered:
Your current sales process and where prospects get stuck
Who makes buying decisions and what objections they have
Your competitive landscape and positioning challenges
What you've tried before and why it didn't work
Your goals and timeline for growth
You'll walk away with clarity about what's actually blocking your sales—even if you don't move forward with Frame for Change.
-
No. That's the job of the strategic diagnosis.
Most clients think they need a video. What they actually need is strategic diagnosis first, then the right solution (which might be video, but might also include messaging strategy, sales systems, or something else).
You'll get honest assessment of what you need after discovery. You're not locked into anything until both parties agree on the approach.
-
Technically yes, but it's not recommended.
Here's why: Strategy without execution is just ideas on paper. You'll get insights, but no practical way to use them. Most businesses struggle to implement strategy alone—they need the tangible deliverable (video) to make it real.
That said, if you have internal video capability or other execution resources, a strategy-only engagement can be discussed. But the results won't be as strong.
-
Yes, absolutely. Some clients already have their systems figured out—they just need help with the strategic messaging and video production. Others prefer to handle deployment themselves.
The discovery and video package gives you:
Strategic consultation to understand what needs to be communicated
Professionally produced video with clear messaging
Basic guidance on where and how to use it
What you won't get is the hands-on coaching and ongoing support for implementation. If you're confident in handling that part yourself, this works well. If you realize later you need more support, we can add it.
-
Maybe. The existing video needs to be reviewed first.
If your existing video has strong strategic messaging and professional production, sales systems can be built around it. But if the video itself has problems (wrong messaging, wrong audience, wrong strategic purpose), that needs to be fixed first.
You'll get honest assessment of whether your current video is usable or whether starting fresh makes more sense.
ABOUT RESULTS
-
In conversations: Prospects respond differently, fewer objections, stronger positioning
In your pipeline: Shortened cycles (often 30-50% reduction), improved conversion, higher project values, more predictable revenue
With the video: Clear communication, professional quality, tool usable across multiple touchpoints
Results don't happen overnight. The video works immediately in changing perception. Revenue impact takes longer.
-
Improvement in sales conversations within weeks. Closed deals depend on your sales cycle length.
-
The situation gets diagnosed. Usually it's: systems weren't implemented, timing was wrong, or there's a deeper business model problem.
Troubleshooting happens together at no additional cost.
PRICING
-
It depends on what you need. Some projects are straightforward—clear messaging challenge, single video, basic sales support. Others are more complex—multiple stakeholder groups, deeper strategic work, ongoing coaching.
Most projects fall somewhere in the $5,000-$15,000 range, but the real answer comes from understanding your specific situation.
What's included is always the same: strategic discovery to figure out what you actually need, professionally produced video that communicates it, and support for how to use it effectively. Not separate line items—just one integrated solution.
After our discovery call, you'll get clear pricing based on what makes sense for your business.
-
Yes. Standard payment structure:
50% upfront (locks in your timeline)
25% at video production start
25% upon final delivery
Other payment arrangements are possible for established businesses or longer-term engagements.
-
The core package includes strategy, video, and sales systems. Additional costs might include:
Travel expenses if shooting requires interstate/international work
Paid advertising or media placement (if you want to run ads)
Advanced sales automation tools (though free/low-cost options get recommended)
Additional video projects beyond the initial strategic video
Any potential additional costs get communicated transparently during discovery.
-
We love community and purpose driven organisations. Every quarter we dedicate 20% - 30% of our intake to those who are limited in resources.
Our strategy is pro-bono and video production is proposed at low-bono rates.
Reach out directly to Claudia to discuss this: hello@frameforchange.com
VIDEO PRODUCTION
-
Strategic videos that serve a specific purpose in your sales process. The format depends on what your business needs, not what looks cool.
Common formats include:
About/Explainer videos: Help prospects understand what you do and why it matters. Usually 2-4 minutes. Perfect for website homepages or early-stage conversations.
Case study videos: Show real results you've delivered for specific clients. 2-3 minutes. Great for proposals and follow-up conversations when prospects need proof.
Founder story videos: Build trust through your personal journey and why you do this work. 3-5 minutes. Especially effective for consultants and solo practitioners who are the face of their business.
Service overview videos: Explain specific offerings to different audience types. 1-2 minutes each. Useful when you serve multiple stakeholder groups with different needs.
The video you get will be based on where prospects are getting stuck in your sales process, not just what "feels right."
-
Yes click here to see our work.
-
The production gets directed and interviews get conducted by Frame for Change. We are a full video service crew (camera operators, sound technicians, editors). We handle all the technical execution.
You're not hiring a solo videographer with a camera—you're hiring a strategic director who knows what message needs to be captured and how to get it on film. The crew ensures professional quality while the focus stays on getting the right content.
This approach means you get:
Strategic direction that understands your sales challenge
Professional production quality that builds credibility
Efficient shooting (nothing wasted on unnecessary footage)
Video that actually serves a business purpose
-
Usually your office, workspace, or a relevant location that shows your work environment. Authentic settings work better than sterile studios for business videos.
The goal is to show YOU in YOUR context, not on a generic stage. Prospects want to see where you work, how you work, what your environment looks like. It builds trust and authenticity.
If your workspace isn't suitable (too noisy, poor lighting, or just doesn't make sense), a location that fits your brand is found, we have a list of venues and locations that already know us.
Saying this, most of the time, your actual working environment is perfect—it just needs the right framing and lighting.Location options that often work well:
Your office or meeting space
Client sites (with permission)
Relevant project locations
Outdoor spaces that connect to your work
Co-working spaces
-
2-4 minutes for a strategic business video.
Over 5 minutes: Only works for deep-dive content or existing warm audiences
If you need longer content (like training videos, detailed case studies, or internal communications), that can happen.
For prospect-facing sales content, shorter and focused almost always wins.The length gets determined by what needs to be said, not by what "feels right."
We’ll always provide you with shorter clips for social media without any extra charge -
Yes, and it's often more efficient.
If a shoot day is being scheduled anyway, content for multiple videos can be captured at once—different formats for different audiences or different stages of your sales process.
For example, you might film:
One founder story video for early-stage prospects
Two case study videos for mid-stage conversations
Three short service overview videos for different stakeholder types
This approach costs less than multiple separate shoots (you're only paying for crew once), but requires more strategic planning and preparation upfront. You need to know what messages each video needs to communicate and who it's for.
Whether this makes sense gets discussed during discovery based on your sales process and budget.
WORKING TOGETHER
-
Melbourne, Australia. Local clients preferred, however if you’re outside of Melbourne or beyond, we can discover what could work.
-
Expect: 60-90 minutes for discovery, 30-60 minutes for strategic review, 1-2 days for filming. Consulting calls can be decided together.
-
If $5,000 makes you fall off your chair, this might not be the right fit yet. Frame for Change is designed for businesses who doesn’t hurt considering an investment around this mark. This doesn’t mean we can’t start talking.
ABOUT SALES SYSTEMS
-
Practical frameworks for using your video to convert prospects:
Where it goes in your process
What to say before/after sharing it
How to handle objections
Follow-up sequences for long cycles
Simple pipeline tracking
-
4 weeks implementation support, email access for questions, one 60-minute strategy review after 30 days.
If you would like ongoing support, Claudia can provide 1 on 1 sales strategy support. -
Yes, you remain the driver of your business pipeline. We can provide an audit and be a sounding board for you if need be. We work with all skill levels.
Ready to Start?
If you're a consultant or service provider who's brilliant at what you do but struggling to communicate it clearly—whether that's in videos, conversations, or your overall approach to winning new clients—let's talk.
You'll get clarity about what's making it hard to connect with prospects, what the right solution looks like, and whether Frame for Change makes sense for your business.
No pressure. No sales pitch. Just a conversation about your next steps.
Contact Us
Not ready to book in a call? Send us an email and we can start getting to know each other there.